Social Media Marketing

You’ve designed your new website and optimized for Search Engines, but now what? Now is the time to extend your social media reach and begin to engage with those following your business. 81% of American adults use the Internet. Of that, a whopping 52% use two or more social media sites according to a new survey by Pew Research. You don’t have to be great at math to know that, if you’re not taking advantage of social media marketing, you’re missing out. But, which Social Media sites do you need to focus your marketing efforts on and how do you get started?

Choosing the Right Social Network to Promote your Business or Product

Social media site usage

It’s important to know social media site usage, but even more important to know where you’re efforts should be directed.

Facebook is currently considered the most effective Business to Customer channel by Small Businesses. While Facebook offers easy communication with current followers, it leaves much to be desired in terms of reaching new customers. In most cases the answer is to divert efforts to additional social media networks that compliment your business. Although a construction company will likely not benefit from a Twitter account, Houzz is a must have. The key to Social Media Marketing is to interact with people on the networks where they’ll already be searching for your particular trade or product. For a residential remodeler, many potential customers are already using Houzz to search for design ideas for their homes. Why wouldn’t those same people reach out to a business responsible for a build or concept that they loved?

At AJ Creative, we’ve got this social media thing down pat. We help clients from various industries reach their desired audiences and we can do the same for you. We start by evaluating your businesses goals, your competitors & your industry as a whole.  Once we’ve gathered this raw data, it’s time to go to work  finding the best sites to host an online presence and crafting a content strategy for each.

Create Social Media Content that People want to Talk About

We work with web clients to develop a content strategy appropriate for their industry and brand. Most people are aware that photos get a lot more love on social media than plain text. But what does this mean and how should you choose photos to help draw attention to your content? Facebook looks down on including too much text inside of images meant for advertisements (with a limit of around 20%). This means that you want to use photos to catch customer’s eyes, but save the copy for the post content. Pinterest & Instagram on the other hand, are more visually focused. You’re free to place all of your marketing text directly in the image. This leaves the post content simply as a link back to your promotion, sale, product or service page on your website. Simple but effective.

Did you know that posts with emoticons receive a 33% higher share rate? We did. We keep up with all social trends and best practices across all of the popular social media networks. We will educate you on best approaches as well as the “dos and don’ts” of social media marketing.

Get Started on Becoming More Social

As with most services, budget often weighs heavily when deciding to work with a company. Our pricing is dependent on multiple variables such as business size, number of branches, competitiveness of industry and desired results. We’re always available to provide quotes via our website. If you’d prefer to discuss your needs over the phone, please feel free to give us a call anytime of the day or night at (360) 402-0771.

Design Services Offered

  • Web Design
    • WordPress Design
    • Responsive Design
    • HTML5 & CSS3 Design
  • SEO & Maintenance
    • Search Engine Optimization
    • Ongoing Website Maintenance
    • Website Statistic Reporting
  • Social Media Marketing
    • Google+ Design
    • Twitter Design
    • Facebook Timeline Design
  • Branding
    • Logo Design
    • Media Kit Design
    • Copywriting
  • Print Design
    • Business Card Design
    • Brochure Design
    • Stationary Design
    • Banner, Poster & Flyer Design
    • Menu Design
  • Email Campaigns
    • Email Design
    • Contact List Management
    • Lead Capture
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Lacey, WA
(360) 402-0771

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