Allwest Moving & Storage
Simplify Your Next RelocationAllwest is a family owned moving & storage business in Lacey. The company has been helping with residential & commercial moves for more than 45 years.
Being one of the top and oldest relocation companies in the area, Allwest already had a decent amount of traffic coming into their previous website. So what was the issue? While steady traffic came into the website, the bounce rate was high and the average session duration was very low. AJ Creative was contacted to investigate and solve this issue.
DESIGN & EXPERIENCE
Allwest set out to create a clean and welcoming website to help convert web visitors into customers. We launched a complete web overhaul that began with re-branding their website.
We researched competitive businesses and established a content strategy that would not only allow them to highlight their expertise to potential customers, but would help their SEO efforts. We created a clear call to action on the home page in order to allow those seeking estimates on an upcoming move, to request them one, translating to quick allow customer conversion for Allwest.
We partnered with Knockout Word for Creative Writing. Together we helped to create a family-based trustworthy brand for Allwest.
A RESPONSIVE APPROACH
We built the website with mobile browsing in mind. During our initial content planning phase, we noticed that a large number of their website traffic was coming in the evening from tablets. Picture a couple sitting on the couch watching TV and trying to track down a trustworthy moving company to help out with their upcoming relocation. As a result, developing a mobile friendly responsive design was the only choice.
WHAT CAME NEXT?
Since the launch of the new responsively designed website, Allwest Moving & Storage has partnered with AJ Creative to continue development of content and online marketing strategies. Traffic and Ranking have continued to increase and with that, many new customer leads.