This is the percentage of a website’s visitor that navigate away from the site after visiting one page.
If 3 out every 5 website visitors left the website after viewing only the home page or a blog article, the bounce rate for that website would be 60%.
The lower a website’s bounce rate, the better. Google and other search engines consider a website to be of higher quality (and subsequently rank) if visitors choose to stay on a website for more than 1 page view. A higher bounce rate combined with a low average session duration is a signal that the visitor did not find the information or product that they were seeking when visiting the website.